“Enhance Solidarity, and Strengthen Publicity”. In order to further improve the news writing level and document processing ability of the group´s correspondents, strengthen cultural propaganda, standardize document process, and cultivate the group´s correspondent team, the special training meeting sponsored by President Office was successfully held in Shunyi base on 27th November.
The meeting was presided over by the administrative director Ji Wenge and the director of President Office Qin Guoxi. This meeting invited Professor Zeng Shuyun, the chief editor of Economic Daily Newspaper Group and China Business Daily, and Xu Xiumei, editor of China Business Daily, to explain news articles and network public sentiment. Human Resources Manager, Zhang Bo, gave the guidance of "Common Document Basic Specification". There were 22 people participating in the meeting. These staff were from the Group, China Commerce Sugar Industry Co., Ltd., China Commerce Tobacco Co., Ltd., CCFT Sweetener Biotech Co., Ltd., China National Commercial New Tone Trading Co., Ltd., China Commercial Foreign Trade (Singapore) Pte Ltd., Jingjin Sugar Industry Co., Ltd.
On the afternoon of 27th November, Manager Zhang analyzed nine aspects, document existing problems, definition, classification, format, written document style, common literary form, notes and such on. He used simple examples of writing to analyze the document writing, unified the group document format, and regulated the document process.
On the morning of 28th November, Professor Zeng Shuyun shared the writing methods of "true platform, true level, true kung fu, true team, true content and true benefits" and the basic rules of writing “5W and 1H”. He focused on the multi-dimensional interpretation of the writing skills of corporate propaganda manuscripts and the mining and refining methods of news materials, the trainees´ comprehensive abilities in language and writing, photo shooting and news publicity and reporting were improved.
On the afternoon of 28th, Editor Xu Xiumei explained how to maintain the group´s brand image by dealing with the public opinion of the company, and pay attention to words while speaking in public. During the meeting, participants actively exchanged ideas with professors and the atmosphere was active.
Through this training, we felt a sense of urgency in document writing under the new situation and strove to form a good publicity atmosphere, strengthened the responsibility of document management, strive to form a standardized management mechanism. The training was very targeted and practical, with prominent key points, clear context, a combination of graphics and text, and easy to understand.This training was very targeted and practical, with prominent points, clear context, a combination of graphics and text, and easy to understand.This training comprehensively improved everyone´s professional quality and working level, and laid a solid foundation for the group´s news publicity and document management in the future.
