On August 25th, SweeGen of the United States published a press release on its official website titled "SweeGen and China Commercial Foreign Trade Corporation (CCFT) established a joint venture, China Commercial Tianyuan Biotechnology Co., Ltd. to sell stevia sweeteners in China" . The article introduces the Bestevia proprietary flavor and sweetener platform of SweeGen company to provide solutions for food and beverage applications exhaustively, which achives the latest advanced technology of biotransformation of stevia and produces sustainable products with the closest taste to sugar.
Located in California, USA, SweeGen is the world´s leading stevia manufacturer and seller. Its Bestevia proprietary flavor and sweetener platform provides solutions for food and beverage applications, including beverages, dairy products, confectionery, baking and sauces. The platform features are the exclusive Bestevia e+ stevia sweetener patent and its next-generation ingredients, such as Red M. Bestevia´s patented program, which provides the most cost-effective and best-flavored completely reduced sugar options in the industry.
SweeGen has worked closely with the world´s food ingredients giant Nasdaq listed company Iruian Corporation ((NYSE: INGR)). Iruian Corporation has become a global distributor of SweeGen´s sweeteners except China. But in China, China Commercial Tianyuan Corporation will be responsible for its sales.
In 2019, the State Council of China issued the "Opinions of the State Council on Implementing the Healthy China Action" and the "Healthy China Action (2019-2030)" to encourage the whole society to participate in salt, oil, and sugar reduction, and to study and improve packaging standards of salt, oil and sugar. In addition, the State Council of China also encourages the whole society to revise the general rules for the nutrition labeling of prepackaged foods and promote the establishment of a food nutrition standard system. It is believed that China Commercial Tianyuan Corporation will be able to undertake the mission and make its own contribution to the cause of sugar reduction in China.
